The Power of Carotenoids for Radiant Skin

You may have heard that eating foods like carrots or tomatoes increases natural sun protection in the skin. You can thank carotenoids for this! Carotenoids are phytonutrients that produce the bright yellow, orange, or red pigments in plants like tomatoes, bell peppers, sweet potatoes, and more.

When we eat carotenoid-rich foods, these phytonutrients accumulate in the skin to function as antioxidants and protect against free radical damage (caused by the sun’s UV rays & other environmental factors) that can degrade collagen (leading to fine lines & sagging) and cause pigmentation changes (like dark spots & freckles).

When applied topically, carotenoids have a similar effect. In addition to providing antioxidant protection and neutralizing free radicals, they:
— stimulate collagen and elastin to increase skin firmness
— increase skin cell turnover and regeneration for a smoother complexion
— improve skin tone, brighten the skin, and reduce hyperpigmentation
— reduce water loss for soft and hydrated skin

The vibrant color of Floral Serum comes from calendula and sea buckthorn oil. Over 19 different carotenoids have been identified in calendula, and sea buckthorn oil is an incredibly rich source of these phytonutrients, including beta carotene, a precursor to vitamin A (retinol).

Carotenoids also give some plant dyes their color, such as the lutein in marigold flowers. It’s all connected! Aren’t plants amazing?

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